Owned Social Metrics
The table below summarizes the metrics available for owned social analytics features.
Learn more about owned social analytics features by reading our quickstart guide.
Account metrics
Name | Metric | Type | Description |
---|---|---|---|
Page fans | page_fans |
int | The total number of people who have liked your page. |
Page fan adds | page_fan_adds |
int | The number of new people who have liked your page. |
Page fan removes | page_fan_removes |
int | The number of people who have unliked your page. |
Page post engagements | page_post_engagements |
int | The number of times people have engaged with your posts through reactions, comments, shares, etc. |
Page impressions | page_impressions |
int | The number of times any content from your page (or about your page) entered a person's screen. |
Page paid impressions | page_impressions_paid |
int | The number of times any post or story content from your page (or about your page) entered a person's screen through paid distribution such as an ad. |
Page organic impressions | page_impressions_organic |
int | The number of times any post or story content from your page (or about your page) entered a person's screen through unpaid distribution. |
Page video views | page_video_views |
int | The number of times your page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. |
Page video view time | page_video_view_time |
int | The total time, in milliseconds, people viewed your page's video. |
Page fans gender and age | demographics_gender_age |
nested-breakdown | An estimated breakdown by gender and age of the people who have liked your page. |
Page fans countries | demographics_audience_country |
breakdown | A breakdown by country of the people who have liked your page. |
Page fans cities | demographics_audience_city |
breakdown | A breakdown by city of the people who have liked your page. |
Page fans online day and time | page_fans_heatmap |
heatmap | The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT. |
Post metrics
Name | Metric | Type | Description |
---|---|---|---|
Post reactions | reactions_count |
int | Total reactions for the post. |
Post like reactions | post_reactions_like_total |
int | Total "like" reactions for the post |
Post love reactions | post_reactions_love_total |
int | Total "love" reactions for the post. |
Post wow reactions | post_reactions_wow_total |
int | Total "wow" reactions for the post. |
Post haha reactions | post_reactions_haha_total |
int | Total "haha" reactions for the post. |
Post sorry reactions | post_reactions_sorry_total |
int | Total "sorry" reactions for the post. |
Post angry reactions | post_reactions_angry_total |
int | Total "angry" reactions for the post. |
Post comments | comments_count |
int | Total number of comments for the post. |
Post shares | shares_count |
int | Total number of shares for the post. |
Post engagement rate | engagement_rate |
float | The number of users who engaged with the post divided by the number that saw the post. |
Post impressions | post_impressions |
int | The number of times the post entered a person's screen. |
Post organic impressions | post_impressions_organic |
int | The number of times the post entered a person's screen throught un paid distribution. |
Post paid impressions | post_impressions_paid |
int | The number of times the post entered a person's screen through paid distribution such as an ad. |
Post engagement rate from page fans | page_fans_engagement_rate |
float | The number of page fans who engaged with the post divided by the number that saw the post. |
Post clicks | post_clicks |
int | The number of times people clicked anywhere in the post without generating a story. |
Post clicks (unique users) | post_clicks_unique |
int | The number of people who clicked anywhere in the post without generating a story. |
Post engaged users | post_engaged_users |
int | The number of people who clicked anywhere in the post. |
Post organic impressions (unique users) | post_impressions_organic_unique |
int | The number of people who had the post enter their screen through unpaid distribution. |
Post paid impressions (unique users) | post_impressions_paid_unique |
int | The number of people who had the post enter their screen through paid distribution, such as an ad. |
Post impressions (unique users) | post_impressions_unique |
int | The number of people who had the post enter their screen. |
Post video average time watched | post_video_avg_time_watched |
int | The average time (in milliseconds) for which people viewed the post's video. |
Post video total view time | post_video_view_time |
int | The total time (in milliseconds) the post's video has been played for, including videos played for less than 3 seconds and replays. Returns 0 for reshared videos. |
Post video views | post_video_views |
int | The number of times the post's video has been played for at least 3 seconds (or for nearly their total length if they're shorter than 3 seconds). |
Post organic video views | post_video_views_organic |
int | The number of times the post's video, through unpaid distribution, has been played for at least 3 seconds (or for nearly their total length if they're shorter than 3 seconds). |
Post paid video views | post_video_views_paid |
int | The number of times the post's video, due to paid promotion, has been played for at least 3 seconds (or for nearly their total length if they're shorter than 3 seconds). |
Account metrics
Name | Metric | Type | Description |
---|---|---|---|
Followers | total_followers_count |
int | Total number of followers. |
New followers | follower_count |
int | Number of new followers each day within the specified range. |
Website clicks | website_clicks |
int | Total number of clicks on the website link in the Instagram user's profile. |
Profile views | profile_views |
int | Total number of users who have viewed the Instagram user's profile. |
Total impressions | impressions |
int | Total number of times the Instagram user's media have been viewed. |
Followers gender and age | demographics_gender_age |
nested-breakdown | An estimated breakdown by gender and age of followers of the account. |
Followers countries | demographics_audience_country |
breakdown | A breakdown by country of the followers of the account. |
Followers cities | demographics_audience_city |
breakdown | A breakdown by city of the followers of the account. |
Followers online day and time | page_fans_heatmap |
heatmap | A breakdown by day and hour (in PST/PDT) of when account followers are online. |
Post metrics
Name | Metric | Type | Description |
---|---|---|---|
Post likes | like_count |
int | Total "like" reactions for the post. |
Post comments | comments_count |
int | Total number of comments for the post. |
Post engagement rate | engagement_rate |
float | The number of users who engaged with the post divided by the number that saw the post. |
Post video views | video_views |
int | Total number of times the post's video has been seen. |
Post saves | saved |
int | Total number of unique Instagram accounts that have saved the post. |
Post reach | reach |
int | Total number of unique Instagram accounts that have seen the post. |
Post impressions | impressions |
int | Total number of times the post has been seen. |