Owned Social Analytics Options

The tables below summarise the metrics and dimensions available for owned social analytics, organised by social network. Learn more about owned social analytics features by reading our developer documentation.

Please note that for X use twitter as the source name in API requests.

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Facebook

Account metrics

Name	Metric	Type	Description
Page fans	page_fans	int	The total number of people who have liked your page.
Page fan adds	page_fan_adds	int	The number of new people who have liked your page.
Page fan removes	page_fan_removes	int	The number of people who have unliked your page.
Page post engagements	page_post_engagements	int	The number of times people have engaged with your posts through reactions, comments, shares, etc.
Page impressions	page_impressions	int	The number of times any content from your page (or about your page) entered a person's screen.
Page organic impressions (unique users)	page_impressions_organic_unique	int	The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution.
Page organic impressions	page_impressions_organic	int	The number of times any post or story content from your page (or about your page) entered a person's screen through unpaid distribution.
Page impressions (unique users)	page_impressions_unique	int	The number of people who had any content from your Page or about your Page enter their screen.
Page impressions viral	page_impressions_viral	int	The number of times any content from your Page or about your Page entered a person's screen with social information attached.
Page impressions viral (unique users)	page_impressions_viral_unique	int	The number of people who had any content from your Page or about your Page enter their screen with social information attached.
Page video views	page_video_views	int	The number of times your page's videos played for at least 3 seconds.
Page video view time	page_video_view_time	int	The total time, in milliseconds, people viewed your page's video.
Page fans gender and age	demographics_gender_age	nested-breakdown	An estimated breakdown by gender and age of the people who have liked your page.
Page fans countries	demographics_audience_country	breakdown	A breakdown by country of the people who have liked your page.
Page fans cities	demographics_audience_city	breakdown	A breakdown by city of the people who have liked your page.

Post metrics

Name	Metric	Type	Description
Post reactions	reactions_count	int	Total reactions for the post.
Post clicks links	post_clicks_link	int	Total number of clicks on links in the post.
Post clicks other	post_clicks_other	int	Total number of clicks on other content in the post.
Post clicks photo	post_clicks_photo	int	Total number of clicks on photos in the post.
Post clicks video	post_clicks_video	int	Total number of clicks on videos in the post.
Post like reactions	post_reactions_like_total	int	Total "like" reactions for the post.
Post love reactions	post_reactions_love_total	int	Total "love" reactions for the post.
Post wow reactions	post_reactions_wow_total	int	Total "wow" reactions for the post.
Post haha reactions	post_reactions_haha_total	int	Total "haha" reactions for the post.
Post sorry reactions	post_reactions_sorry_total	int	Total "sorry" reactions for the post.
Post anger reactions	post_reactions_anger_total	int	Total "anger" reactions for the post.
Post comments	comments_count	int	Total number of comments for the post.
Post shares	shares_count	int	Total number of shares for the post.
Post engagement	engagements	float	Shares + comments + reactions + click counts.
Post engagement rate	engagement_rate	float	The number of users who engaged with the post divided by the number that saw the post.
Post impressions	post_impressions	int	The number of times the post entered a person's screen.
Post organic impressions	post_impressions_organic	int	The number of times the post entered a person's screen through unpaid distribution.
Post engagement rate from page fans	page_fans_engagement_rate	float	The number of page fans who engaged with the post divided by the number that saw the post.
Post clicks	post_clicks	int	The number of times people clicked anywhere in the post without generating a story.
Post clicks (unique users)	post_clicks_unique	int	The number of people who clicked anywhere in the post without generating a story.
Post engaged users	post_engaged_users	int	The number of people who clicked anywhere in the post.
Post organic impressions (unique users)	post_impressions_organic_unique	int	The number of people who had the post enter their screen through unpaid distribution.
Post impressions (unique users)	post_impressions_unique	int	The number of people who had the post enter their screen.
Post video average time watched	post_video_avg_time_watched	int	The average time (in milliseconds) for which people viewed the post's video.
Post video total view time	post_video_view_time	int	The total time (in milliseconds) the post's video has been played for, including videos played for less than 3 seconds and replays. Returns 0 for reshared videos.
Post video views	post_video_views	int	The number of times the post's video has been played for at least 3 seconds.
Post organic video views	post_video_views_organic	int	The number of times the post's video, through unpaid distribution, has been played for at least 3 seconds.

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Instagram

Account metrics

Name	Metric	Type	Description
Email contacts	email_contacts	int	Total number of taps on the email link in the IG User's profile.
Followers	total_followers_count	int	Total number of followers.
New followers	follower_count	int	Number of new followers each day within the specified range.
Get directions clicks	get_directions_clicks	int	Total number of taps on the directions link in the IG User's profile.
Phone call clicks	phone_call_clicks	int	Total number of taps on the call link in the IG User's profile.
Text message clicks	text_message_clicks	int	Total number of taps on the text message link in the IG User's profile.
Website clicks	website_clicks	int	Total number of clicks on the website link in the Instagram user's profile.
Profile views	profile_views	int	Total number of users who have viewed the Instagram user's profile.
Total impressions	impressions	int	Total number of times the Instagram user's media have been viewed.
Followers gender and age	demographics_gender_age	nested-breakdown	An estimated breakdown by gender and age of followers of the account.
Followers countries	demographics_audience_country	breakdown	A breakdown by country of the followers of the account.
Followers cities	demographics_audience_city	breakdown	A breakdown by city of the followers of the account.

Post metrics

Name	Metric	Type	Description
Post comments	comments_count	int	Total number of comments for the post.
Post engagement	engagement	int	Sum of likes, comment, shares, and saved counts on the IG Media.
Post engagement rate	engagement_rate	float	The number of users who engaged with the post divided by the number that saw the post.
Post exits	exits	int	Total number of times someone exited the story IG Media object.
Post impressions	impressions	int	Total number of times the post has been seen.
Post likes	like_count	int	Total "like" reactions for the post.
Post plays	plays	int	Number of times the reels starts to play after an impression is already counted.
Post reach	reach	int	Total number of unique Instagram accounts that have seen the post.
Post replies	replies	int	Total number of replies.
Post saves	saved	int	Total number of unique Instagram accounts that have saved the post.
Post shares	shares	int	Total number of shares.
Post taps back	taps_back	int	Total number of taps to see this story IG Media object's previous photo or video.
Post taps forward	taps_forward	int	Total number of taps to see this story IG Media object's next photo or video.
Post total interactions	total_interactions	int	Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments.
Post followers count engagement rate	followers_count_engagement_rate	float	The percentage of followers that engaged with the post.

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LinkedIn

Account metrics

Name	Metric	Type	Description
Followers	followers	int	Total number of followers.
Organic follower gain	organic_follower_gain	int	Total number of organic followers gained.
Paid follower gain	paid_follower_gain	int	Total number of paid followers gained.
Desktop page views	all_desktop_page_views	int	Total number of desktop page views.
Mobile page views	all_mobile_page_views	int	Total number of mobile page views.
Page views	all_page_views	int	Total number of page views.

Post metrics

Name	Metric	Type	Description
Post click count	click_count	int	Total number of clicks for the post.
Post comment count	comment_count	int	Total number of comments for the post.
Post engagement	engagements	float	Total engagement for the post.
Post engagement rate	engagement_rate	float	The number of users who engaged with the post divided by the number that saw the post.
Post impression count	impression_count	int	Total number of impressions for the post.
Post like count	like_count	int	Total number of likes for the post.
Post share count	share_count	int	Total number of shares for the post.
Post video views	video_view	int	Total number of video views for the post.

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TikTok

Account metrics

Name	Metric	Type	Description
Fans	fans	int	Total number of fans for the account.
Net new fans	net_new_fans	int	Net new fans for the account.
Profile views	profile_views	int	Total number of profile views for the account.
Video views	video_views	int	Total number of video views for the account.

Post metrics

Name	Metric	Type	Description
Post average watch time	average_watch_time	float	The average watch time for the video.
Post comments	comments	int	The total number of comments the video has received.
Post engagement rate	engagement_rate	float	Total engagement rate for the video.
Post engagement	engagements	float	Total engagement for the video.
Post full video watched rate	full_video_watch_rate	float	Percentage of viewers who viewed the whole video.
Post likes	likes	int	The total number of likes the video has received.
Post reach	reach	int	Total number of unique viewers who viewed the video.
Post shares	shares	int	The total number of times the video has been shared.
Post video views	video_views	int	The total number of views the video has received.

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X

Note: Use twitter as the source name in API requests for X.

Account metrics

Name	Metric	Type	Description
Followers	followers_count	int	Total number of followers.

Post metrics

Name	Metric	Type	Description
Post app install attempts	app_install_attempts	int	A count of how many times an App Install event has occurred from the post.
Post app opens	app_opens	int	A count of how many times an App Open event has occurred from the post.
Post detail expands	detail_expands	int	A count of how many times the post has been clicked to see more details.
Post email tweet	email_tweet	int	A count of how many times the post has been shared via email.
Post engagement rate	engagement_rate	float	Engagement rate for the post.
Post engagements	engagements	int	A count of the number of times a user has interacted with the post.
Post favorites	favorites	int	A count of how many times the post has been favorited.
Post hashtag clicks	hashtag_clicks	int	A count of how many times a hashtag in the post has been clicked.
Post impressions	impressions	int	A count of how many times the post has been viewed.
Post media clicks	media_clicks	int	A count of how many times media such as an image or video in the post has been clicked.
Post media engagements	media_engagements	int	A count of how many times media such as an image or video in the post has been engaged with.
Post media views	media_views	int	A count of all views (autoplay and click) of your media counted across videos, gifs, and images.
Post permalink clicks	permalink_clicks	int	A count of how many times the permalink to the post has been clicked.
Post quote posts	quote_tweets	int	A count of times a post has been reposted with a comment.
Post replies	replies	int	A count of how many times the post has been replied to.
Post reposts	retweets	int	A count of how many times the post has been reposted.
Post unfavorites	unfavorites	int	A count of how many times a favorite on the post was removed.
Post unquote posts	unquote_tweets	int	A count of how many times a quote of the post was removed.
Post unreplies	unreplies	int	A count of how many times a reply to the post was removed.
Post un-reposts	unretweets	int	A count of how many times a repost of the post was removed.
Post url clicks	url_clicks	int	A count of how many times a URL in the post has been clicked.
Post user follows	user_follows	int	A count of how many times the User (post author) has been followed from this post.
Post user profile clicks	user_profile_clicks	int	A count of how many times the User (post author) has had their profile clicked from this post.
Post user unfollows	user_unfollows	int	A count of how many times the User (post author) has been unfollowed.
Post video starts	video_starts	int	A count of how many times a video in the post started.
Post video views	video_views	int	A count of how many times a video in the given post has been 50% visible for at least two seconds.
Post video viewed 100	video_viewed_100	int	A count of how many times 100% of a video in the post was watched.
Post video viewed 25	video_viewed_25	int	A count of how many times 25% of a video in the post was watched.
Post video viewed 50	video_viewed_50	int	A count of how many times 50% of a video in the post was watched.
Post video viewed 75	video_viewed_75	int	A count of how many times 75% of a video in the post was watched.
Post video viewed 95	video_viewed_95	int	A count of how many times 95% of a video in the post was watched.