AI Visibility Analytics Options

The tables below list the metrics and dimensions available for AI Visibility (GenAI Lens) analytics requests, where provider is llm. Learn how to use them by reading the Analyzing Prompts guide.

• Metrics are the values calculated by a metrics analysis (used on its own, or nested inside a date_histogram or top_terms analysis). Use the API name in the metrics array.
• Dimensions are the fields a top_terms analysis can group by. Use the API name in the dimension field.

Metrics

Name	API name	Description
Average Frequency	frequency	The average number of mentions per document over the selected period - "how much are people talking about me?".
Mentions	mentions	The total number of mentions of the entity across all results within the selected filters and date range.
Prominence	prominence	The relative position of an entity within a result, giving higher weight to mentions that appear earlier (for example, in the first paragraph rather than later sections).
Sentiment	sentiment	The overall tone of coverage on a 0-100 scale, where 0 is negative, 50 is neutral, and 100 is positive.
Visibility	visibility	A combined score giving a single, balanced measure of an entity's overall presence. It combines how widely the entity is seen (mention rate), how often it appears (frequency), and how central it is to the content (prominence). Can be fractional.

Dimensions

Name	API name	Description
Concepts	concepts	Key concepts identified in the AI answers.
Journalists	journalists	Journalists or authors associated with cited sources.
Key phrases	keyphrases	Key phrases extracted from the AI answers.
Links	links	Links cited in the AI answers.
LLMs	llms	The AI assistant or answer engine that produced the answer (for example ChatGPT, Gemini, Perplexity).
Country	country	The country associated with the matching answers.
Organizations	organizations	Organizations mentioned in the AI answers.
People	people	People mentioned in the AI answers.
Products	products	Products mentioned in the AI answers.
Sources	sources	Sources cited in the AI answers.
Source types	source_types	The type of cited source (for example news, blog, forum).
Sentiment	sentiment	Groups results by sentiment (for example positive, neutral, negative).